We get a lot of questions about the difference between Performance PR and affiliate marketing. That’s why we’re breaking it down.
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Welcome to Affiliate Week! Q4 holiday gifting season is here, and affiliate readiness is no longer optional. Affiliate marketing and Performance PR are giving PR professionals something we’ve been chasing for decades: a reliable way to drive coverage and prove ROI. It’s a virtuous cycle that we are gleefully tapping into for our clients and are excited to share with our peers.
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From pop culture tie-ins to chef-driven insights, August demonstrated the power of strong media relationships combined with strategic thinking. Dadascope’s credibility with top-tier journalists and our cultivated bench of expert voices helped us secure competitive placements in Food & Wine, Simply Recipes, and Bon Appétit.
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From back-to-school buzz to strategic leadership moves, July brought a fresh wave of coverage for our clients.
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Muck Rack just rocked the PR world with its release of the 2025 Generative Pulse report. The big reveal? Generative AI tools like ChatGPT, Claude, and Gemini overwhelmingly cite earned media.
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As we brainstormed names, we came across an experimental Dadaist film, Dadascope. It immediately struck a chord. To us, Dadascope represented a way of seeing: finding clarity (scope) within chaos (Dada). It captured what we wanted our agency to stand for—appreciation for disruption paired with a drive to make sense of it.
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