When your affiliate agency starts pitching media, you’re not just crossing lanes — you’re risking relationships, reputation, and results.
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Updated October 2025 with new insights on Performance PR, AI-driven discoverability, and the evolving connection between affiliate programs and earned media, this post answers some of the most common questions we get when we talk about affiliate platforms and PR.
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Learn why the brands getting the most out of their PR and affiliate spend are creating systems where the two fuel each other, becoming greater than the sum of their parts.
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We get a lot of questions about the difference between Performance PR and affiliate marketing. That’s why we’re breaking it down.
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Welcome to Affiliate Week! Q4 holiday gifting season is here, and affiliate readiness is no longer optional. Affiliate marketing and Performance PR are giving PR professionals something we’ve been chasing for decades: a reliable way to drive coverage and prove ROI. It’s a virtuous cycle that we are gleefully tapping into for our clients and are excited to share with our peers.
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For the very first time, we’ve identified the trends that are contributing to reshaping the food industry. These are more than just buzzwords; They represent shifts in how we eat, grow, package, and distribute food—all with a collective aim to heal our food system and the planet it relies on.
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