Our Gift to You: A Gift Guide Cheat Sheet for the New, Weird World of PR
As an old friend said to us a few months ago, “PR has gotten weird.” Amen, sister. But one thing hasn’t changed (yet): mastering the art of gift guides is a must. We might even argue, more important than ever.
Here’s your cheat sheet for rocking it in 2024. You can thank us later.
The Non-negotiables
Have an affiliate program, including Skimlinks and Amazon presence.
Offer a giftable item.
Be ready to send samples for hands-on reviews.
Timing Is Everything:
Gift guides are year-round now, not just holiday-centric.
Start early for holiday features, but keep pitching throughout the year.
Take advantage of sales events like "Panic Saturday" for last-minute opportunities.
Performance Matters:
High-converting products get repeat features.
Offer higher commissions and unique discount codes for dream outlets.
Share coverage on social media and boost posts for more visibility. Be sure to tag the media outlet and writer!
The Pitch:
Tailor pitches for different media groups, from magazine editors to digital writers.
Follow writers' preferences and deadlines closely.
For updates editors, pitch with compelling reasons for inclusion and format pitches like existing entries.
The Product:
Make products more giftable with unique packaging or collaborations.
Use photography to showcase products in a gift-worthy light.