PR is facing an existential crisis. A perfect storm of ever-changing, ever-shrinking media outlets clashing with increasing pressure to secure earned coverage for clients and demonstrate its ROI.

The rise of affiliate marketing has changed the game, and agencies that haven’t integrated affiliate strategies into their PR programs can find themselves falling behind.

At Dadascope, we’ve developed successful performance PR campaigns for top consumer brands, driving hundreds of thousands of dollars of incremental sales. Now, we’re here to help other agencies build these skills — and monetize them.

• Expand service offerings without heavy investment

• Increase coverage volume in top media outlets

• Drive incremental revenue that can be tracked directly to PR

• Access expert resources and support from Dadascope