PR has gotten weird, but one thing hasn’t changed: The critical importance of gift guides. Do you know how to navigate gift guide season in the new, weird world of PR?
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In our humble opinion, Fyre Festival and its inexperienced, imbecilic PR, marketing and production teams have earned the same two-word review that Spinal Tap received for its album Shark Sandwich: SH*T SANDWICH.
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Remember, good PR relationships are just like IRL relationships: they follow no set guidelines, are often surprising, and should never involve an acoustic guitar.