PR THAT WORKS
Aura (powered by Circle Parental Controls)
NO NEWS? NO PROBLEM.
February 2020-Present
Circle — the #1 comprehensive parental controls solution — came to Dadascope with a challenge: Drive media coverage and reviews…wait for it…without any new product or company news to announce. No news, you say? No problem. We just made our own. Here’s how:
- Thought leadership and expert commentary
- Position Circle as a solution to a very timely problem: Excessive screen time during COVID.
- “Newsjack” data and lifestyle trends to motivate reviews
- Data. Data. Data. We mined internal data and conducted third-party surveys
Results in our first year:
130 articles
1.2 billion+ reach
50% top-tier outlets
85% link to purchase
Kalera
ESTABLISHING LEADERSHIP IN A SATURATED SECTOR
2019-2021
While Kalera's Agency-of-Record, Dadascope achieved outsized results through a scrappy combination of a news drumbeat, newsjacking and clever storytelling to insert Kalera into larger, trend-driven business stories. Prior to engaging Dadascope, Kalera had been completely absent from the press’ coverage of this expanding industry. Today Kalera, which has become one of the fastest-growing U.S. vertical farming companies, is a regular and leading player in the industry trend stories and roundups read by potential customers and partners. Additionally, the company has received attention in the regional and national media for its response to the pandemic and commitment to providing the highest quality, freshest, non-GMO produce to restaurants, produce distributors, resorts and theme parks.
2021 Highlights:
155 PIECES OF COVERAGE w. >1 BILLION IMPRESSIONS
49% INCREASE IN IMPRESSIONS YOY
21% SHARE-OF-VOICE (120% INCREASE YOY)
Amava
INTRODUCING A NEW TECH PLATFORM FOR BOOMERS
August 2019 - March 2020
Amava, a venture-backed startup dedicated to helping a new generation of retirees and empty nesters learn, earn and explore, engaged Dadascope to launch its platform to target consumers as well as potential brand partners and investors. Thanks to carefully crafted messaging and a hybrid media strategy that leveraged news, cultural trends and thought leadership, Amava exploded on the scene with feature coverage in the nation’s top media outlets and an honorable mention on Fast Company’s coveted World Changing Ideas list. Dadascope further nurtured consumer engagement through a strategic and integrated social media campaign.
2.6 billion media impressions
Fast Company World Changing Ideas 2020
Swift Navigation
BUILDING MINDSHARE IN A HIGHLY COMPETITIVE MARKET
2016-2019
Swift Navigation, a San Francisco-based innovator building centimeter-accurate GPS technology to power a world of autonomous vehicles, engaged Dadascope to support deal flow and establish thought leadership by generating coverage of its solutions within a wide range of media, from niche, highly technical trade publications to business outlets and even futuristic, tech-focused consumer publications.
Dadascope leveraged product launches/updates, funding news, unique customer stories and commentary to score placements in each, including a feature in New Atlas about snow-clearing robots and constant visibility in core GPS-focused outlets. Under Dadascope’s guidance, the company and its leadership team also enjoyed recognition from Inc. and Forbes’ “30 Under 30” lists.
8.7 billion media impressions