EDITORS TRUST US TO TELL THEIR STORIES
We are honored to have called some of the nation's most respected for-profit and non-profit media outlets Dadascope clients.
From Sunset and Medium (we launched their flagship lifestyle publication Matter) to Radiotopia, KCRW, Grist, Berkeleyside and The Food & Environment Reporting Network (FERN), we've worked hand-in-hand with award-winning journalists to ensure their important work reaches its maximum audience. We pride ourselves in treating our journalist contacts with the same care we do our clients. That takes on an even deeper meaning when the journalists actually are our clients.
REDEFINING A 120 YEAR-OLD MEDIA BRAND FOR THE WAY WE LIVE TODAY
From 2009-2018, Dadascope worked in lockstep with executives on both the editorial and business sides of Time Inc./Sunset publishing to spearhead communications strategies for the beloved and trusted brand as well as conceptualize and promote editorial and marketing franchises, packages and events designed to drive revenue, sponsorship and consumer engagement. From Sunset Idea Houses in cities across the West to its flagship Celebration Weekend and the Sunset Western Garden franchise of books and live plants, Dadascope was an integrated member of the team that established Sunset as the defining lifestyle brand of the modern American West.
ESTABLISHING AUTHORITY FOR A NEW MEDIA BRAND
Dadascope launched Matter, Medium's first native publication featuring long-form, magazine-style articles. From launch strategy to messaging, media training to media outreach, we successfully established Matter writers as credible news sources on key topics, driving traffic to feature stories via high-profile media outlets. Our work helped to drive millions of media impressions, elevate the profile of Matter/Medium and illustrate a new gold standard in long-form online journalism.
“Over the four years we worked with Dadascope, they became more than our PR agency: They were trusted partners (and friends!) who helped shape our story as much as tell it. And tell it they did: FERN, our leadership and our writers reached new and loyal audiences thanks to the media coverage they gained in national and key regional media outlets.”
FROM SUPPORTING TO SPOTLIGHT
Throughout our four-year partnership with FERN, the first and only independent, nonprofit news organization that produces award-winning, in-depth reporting on food, agriculture, and environmental health, Dadascope worked hand-in-hand with editorial leadership, writers and publishing partners to:
- Establish FERN editors and writers as essential voices in critical conversations around sustainable food and ag
- Raise brand awareness to support FERN’s fundraising efforts and attract additional publishing partners
Thanks to our work, which has focused almost exclusively on media relations, FERN is consistently called on by major media outlets in search of topical stories and/or commentary on relevant news of the day. As a result, this “behind-the-scenes” third-party reporting agency has begun to see its work (and brand) shine independently from its publishing partners.
