PR THAT WORKS
NUMI ORGANIC TEA
IMPACT STORIES
Mission-driven is the new black and this OG purpose-first B-Corp was getting crowded out by the wave of conventional brands putting on their Birkies and dabbing patchouli behind their ears in an attempt to appeal to consumers’ passion for purpose. So, Dadascope got busy shining a light on this longtime client’s commitment to people and planet — from its Fair Trade and B-Corp credentials and its tireless commitment to improving lives from Oakland to Madagascar to its pioneering innovations in sustainable packaging. Numi did the work, we built the strategies and stories, and lo and behold, the media attention followed.
A 2-DAY RETREAT BRINGS A PASSIONATE COMMUNITY TOGETHER FOR EDUCATION, INSPIRATION + BONDING
Corto Olive Co., which produces the finest and freshest California extra virgin olive oil enjoyed by professional chefs and consumers, came to Dadascope, its longtime PR partner, with a desire to nurture and support its community of chef customers — specifically leading women pizzamakers from around the country. Dadascope conceived of and produced a festive and immersive two-day experience designed to engage, educate and inspire existing customers in order to:
- Expand brand awareness and deepen brand loyalty among existing and potential customers
- Showcase Corto’s long-term commitment, leadership, and support to the community of women in pizza
- Generate high-quality content that can be leveraged across owned/social channels and PR
- Inspire social buzz among attendees
CUZEN MATCHA
Dadascope launched the first ever at-home matcha maker during the height of the pandemic and has continued to establish Cuzen Matcha as a must-have in leading gift guides and product coverage. Thanks to a comprehensive affiliate and linkbuilding strategy, Dadascope has driven revenue, authority and SEO value for the brand and product since 2020.
In 2021:
- 112 articles
- 96% link to purchase
- 89% Tier 1 placement
- Average Domain Authority: 71
ICONIC PROTEIN
In its first six months of partnership, Dadascope propelled ICONIC’s PR program to a new level, generating brand and product coverage in the nation’s leading high-authority and high-reach outlets. At the same time, Dadascope collaborated with the executive team to establish ICONIC’s CEO as a thought leader in humane dairy and sustainable farming practices through the founding of the Grass Fed Federation.
- Coverage volume increased by over 816% compared to six months prior to Dadascope’s engagement
- Potential reach increased by 726%
- ICONIC’s “Share of Voice” increased by 1160+%
JETSON PROBIOTICS
Our job requires us to be brutally honest, so here’s the truth: Getting press for probiotics — and supplements in general — is really, really, really hard. The media’s inclination is to cover the trends, but not the products because a few bad apples have ruined it for the rest of us (grrrr…). Never ones to shy from a challenge or to ignore our gut (#punalert!), we simply couldn’t resist working with the team at Jetson. They had innovative science (the first probiotic to rotate strains every month), clever content and branding, and a brilliant team on their side, so we rolled up our sleeves and got to work unearthing every possible pitch angle we could come up with and launching a super tight thought leadership campaign with the Jetson Gut Council of experts. One year and 77 pieces of coverage later, we’re feeling pretty satisfied with ourselves:
- 88% linkbacks
- Average Domain Authority: 67
- On average, exceeded KPI’s by over 600%
Aura (powered by Circle Parental Controls)
Circle — the #1 comprehensive parental controls solution — came to Dadascope with a challenge: Drive media coverage and reviews…wait for it…without any new product or company news to announce. No news, you say? No problem. We just made our own. Here’s how:
- Thought leadership and expert commentary
- Position Circle as a solution to a very timely problem: Excessive screen time during COVID.
- “Newsjack” data and lifestyle trends to motivate reviews
- Data. Data. Data. We mined internal data and conducted third-party surveys
The results in our first year:
- 130 articles
- 1.2 billion+ reach
- 50% top-tier outlets
- 85% link to purchase