Muck Rack just rocked the PR world with its release of the 2025 Generative Pulse report. The big reveal? Generative AI tools like ChatGPT, Claude, and Gemini overwhelmingly cite earned media.

As we brainstormed names, we came across an experimental Dadaist film, Dadascope. It immediately struck a chord. To us, Dadascope represented a way of seeing: finding clarity (scope) within chaos (Dada). It captured what we wanted our agency to stand for—appreciation for disruption paired with a drive to make sense of it.

In a moment when ESG and DEI are under fire, the bravest brands are turning up the volume and “greengushing”. They are rising above political noise and cultural tides to stay focused on what matters: people, planet, and purpose.