The Hit List: Affiliate Week Edition
We’ve been talking a lot about the power of Performance PR — the sweetspot where storytelling and affiliate marketing merge. In honor of Dadascope Affiliate Week, we’re dedicating our most recent Hit List to demonstrating the power of this hybrid approach.
And we’re not just talking about listicles and gift guides (although we love those!). From thought leadership features to longform profiles, editors are prioritizing brands that have it all: great stories, insightful experts, trend and seasonal relevance, and optimized affiliate platforms. Here are just a few choice examples of all the different ways Dadascope puts our Performance PR methodology to work for our clients.
Take a look, and then ask yourself if you’re consistently featured in articles like this. If not, be sure to take our Affiliate Readiness Audit and be prepared for when the media comes knocking.
Featured Coverage
Commerce Driven Listicles
Sightglass Coffee was featured in BuzzFeed as one of “48 Fall Products I Wish Everyone Knew About” and Taste of Home as one of the best coffee subscriptions.
Corto was featured in Food & Wine, highlighting the brand’s olive oil as “fresh, earthy” and ideal for both savory and sweet recipes. It also received coverage in a separate Food & Wine story, titled, “The Best Olive Oil for Any Type of Cooking, According to Our Editors.”
Buying Guides
Corto was included in a The Takeout feature where a Michelin-starred chef called Corto Truly EVOO a pantry staple that “makes things pop,” alongside a shoutout for its Piccolo Datterini baby plum tomatoes. Bonus points: the story was syndicated by Yahoo! Life.
Feature Profiles
PACHA’s founders were the subject of TWO glowing profiles in Entrepreneur and SELF, with both mapping their journey of transforming a simple gluten-free bread recipe into a mission-driven food company rooted in regenerative agriculture.
Thought Leadership
Since launching our work with Sightglass Coffee in December, we’ve established the brand’s head of education as a sought-after expert, who top-tier media rely on for the best coffee-buying and preparation advice. Most recently, she was quoted in Bon Appétit, who tapped her expertise for a buying guide on inexpensive coffee makers.
The Secret Sauce
But make no mistake: PR success isn’t just about having affiliate links. It’s about being ready when opportunity strikes. This month’s wins were driven by a powerful mix of storytelling, strong editor relationships, and affiliate fundamentals that make our brands a no-brainer to feature.