“Dadascope rocks. Dana is smart, sharp, strategic and gutsy. She translates what the media wants and what the client needs into copious amounts of media coverage that tells the right story to the right audience. Dana is simply one of the best PR people I have ever had the pleasure of working with.”
–Luanne Calvert, former creative director, Google
Dadascope crafts public relations strategies that specifically address the needs of young, energetic consumer-technology and consumer lifestyles companies. With an unparalleled level of founder engagement and personalized service, we focus on telling our clients’ stories creatively and strategically with an obsessive emphasis on results. Our breadth of knowledge and relationships span a variety of media categories and industries enabling us to add value across our clients’ marketing efforts.
Services
Each Dadascope campaign starts with a custom-crafted strategic plan and tactical roll-out schedule that draws on the following capabilities, as well as social media and content creation.
- Positioning and messaging
- Strategic and tactical planning
- Press/blogger/analyst relations and tours
- Press materials, collateral and website/blog writing
- Speaking/events/awards programs
- Trial/reviews programs
- Creative consumer programs
- Event/book publicity
- Online promotions
- Media training
Industries
Whether hatching strategies for megabrands like Google and Kodak, energetic start ups, or Napa Valley wine makers, Dadascope’s experience bridges industries, including:
- Consumer technology
- Digital media
- Consumer lifestyle brands
- Food/wine
- Media/publishing
- Design/architecture
- Green lifestyle
“Dadascope delivered incredible press results for our start-up. Dana is well connected, very strategic, covers practically all forms of media, is a great writer and has great domain expertise in consumer internet. She would absolutely be my first marketing investment for any start-up.” – Kamran Mohsenin, founder Ofoto & Tastebook
